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This has got to be the most bizarre confectionary I have ever come across. Marshmallows with photographs on – completely bonkers. Yet it totally works. Why? Because we live in a society that is obsessed with personalisation, selfies and food. When I first discovered Boomf I was instantly transported to Willy Wonkers factory, because, let’s face it, who else could dream this up? Well that dreamer was James Middleton, who along with business partner Andy […]